Overview

Marketing in Telecommunications companies operates at high speeds with huge volume. Above the Line and Direct Marketing campaigns all need to be conducted rapidly and without hesitation. Yet, winning in the Telco market, also means being highly targeted and consistent. It can be damaging to send high volumes of campaigns that are poorly targeted. Equally, being highly targeted but taking too long to get to market means competitive advantage is lost. The most efficient telecommunications companies will always win. Infor Orbis marketing software solutions help make Telco Marketing teams more efficient, more consistent and ultimately more effective.

Solutions Overview

Infor Orbis MRM delivers efficiency for Telecommunications Marketing through various solutions:

• All teams know where projects are at and when things change
• Time to market is reduced through greatly improved sign offs and workflows
• Compliance is maintained in increasingly regulatory environments

Marketing Knowledge and Fulfillment

• Ensure marketing planning seamlessly flows from strategy to execution through the one, central planning tool
• Automate stages from proposed activities through to approved campaigns for execution
• Automate approvals of plans online, based on business rules
• Makes alignment between strategy, programs and campaign plans simple
• Calendar “lay-downs” are produced collaboratively between P&L Marketing, Campaign Management, Data Analytics, Agencies and other stakeholders
• Create budgets across Marketing, use online Briefing Forms to automatically brief programs, products, brands, regions, campaigns, media types
• Analyze and optimize resource usage and marketing mix

Marketing Production Management

• Automatically manage approval of Business Case or Campaign Proposal stages
• Seamlessly move from Proposal stages to Campaign Production and Execution
• Automatically generate standardized production timelines and Briefing forms
• Bring key agencies into the process early, ensuring early collaboration on proposals and planning for resources is conducted
• Collaborate quickly and easily with creative agencies through online electronic briefing documents and discussion forums
• Use online Briefing Forms to automatically brief Campaign Data teams early, ensuring fast capture of audience information and other key data
• Collaborate efficiently with agencies, printers and internal stakeholders with role-based, permission-controlled online workspaces
• Display planned and actual results from Data Analyst teams and systems

Marketing Financials Management

• Create purchase orders and invoices from suppliers
• Allocate Invoice line items to various budgets and suppliers
• Track overall expenditure throughout Campaign lifecycle in one, online interface
• View dashboards and reports detailing financial commitments and available funds.

Promotional Review and Approval

• Automate creative approval workflows for all marketing materials, including above the line and direct marketing
• Automate approval workflows based on any internal processes
• Capture compliance and legal reviews, maintaining permanent auditable data
• Conduct online reviews with advanced markup technology, from anywhere in the world (work, the hotel, the airport lounge…)

Marketing Knowledge and Fulfillment

• Automatically deliver final creative work (Emails, Letters, Advertisements) to relevant channel or system
• Capture all final creative production materials in one, secure online Library
• Share creative assets across regions or various departments
• Provide access to Stock Photography, while maintaining License Rights control and ensuring photographs are not used beyond Rights Expiry Dates
• Provide pre-approved templates online to end users to personalize or localize as needed