Overview

Oil and Gas companies are increasingly moving to a centralist marketing model. This model requires enormous controls and systemization to operate efficiently and effectively.

Typically Oil and Gas companies must control and track marketing plans and expenditure in multiple countries in multiple languages and currencies. Finance and Senior Regional Managers need to approve plans and marketing activities and have visibility over marketing planning and marketing budgeting. The ability to view planned vs. actual with regards to plans and budgets, and compare campaign versions quickly and easily is crucial to senior management. Plans need to be automatically distributed for approval, following pre-configured workflows and business rule triggers, to ensure marketing is effective and efficient.

Infor Orbis MRM marketing resource management software is able to automate many of the essential processes involved in Oil and Gas Company marketing departments, starting with budgets, planning, and running through to project execution and tracking of all financial commitments and spend.

The end result for companies that adopt Infor Orbis MRM is that global headquarters can be assured that standard operating procedures are being followed. Senior management can see budgets and plans, and know that the information is accurate, blasting away all the old bottlenecks and barriers to marketing efficiency.

Infor Orbis MRM Planning solution

• 90% reduction of budget approval time
• Real-time visibility – 3 days to under 1 min
• Consolidated learning and information sharing across 44 countries
• Automation of the budgeting and approvals via the Infor Orbis MRM Workflow and Calendar solutions

Infor Orbis MRM Campaign development and workflow solution

Infor Orbis MRM enables efficient collaboration between Marketing and its suppliers and internal stakeholders.

Online workspaces provide advanced tools to automate the full spectrum of the Marketing production process – idea conception and business case approval; creative and data briefing; copy & creative workflow and approvals; digital proofing; research and reference management; results metrics; advanced file management; and post-implementation learning reviews.

Infor Orbis MRM Financial solution

Infor Orbis MRM is the central place where Oil and Gas Marketers collaborate every day, managing Financials seamlessly with standard integrated processes. Senior Marketing and Finance managers can immediately gain insight into marketing budget positions at any time.