Direct / Digital Marketing
The recent rise of new marketing channels such as social media are often fall outside the traditional marketing mix. Interactive and inbound channels form an integral part of an overall marketing plan and require planning, budgets, and resources. Infor Orbis Marketing Resource Management software helps you manage all your marketing activities in one place.
Plan, time and review your campaigns. Use the interactive marketing calendar to gain total visibility over all planned marketing activities.
Your needs:
- Faster review & approval processes
- Visibility of approval process and automatic collaboration and feedback presented in a format easy to share with agencies and stakeholders.
- Digital asset management
We help Marketing Executives to:
- Produce faster, more organised sign offs and workflows
- Collaborate on briefing forms to get required input from various teams.
- Local Area Marketing – ability to control local area marketing without the overheads or agency fees.
Find out more about how Infor Orbis MRM software can help you.
Learning Center
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Today’s B2B marketers are facing growing pressure from the C-suite to improve the value provided by the marketing function. Marketing effectiveness and marketing efficiency are not conflicting objectives, but they are different. And both are necessary for marketing to create value …
To break through the marketing clutter that fills the environment and create real engagement with potential buyers, you need relevant and compelling content that helps buyers address important business challenges …
Many B2B marketers believe they can create one marketing content resource that will fill all (or most) of their content needs …
Case Studies
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Increased geographic, customer and product diversity and a thriving customer base dramatically augmented this banking and insurance organization’s marketing …
Improving artwork review cycles to meet deadlines and maintain brand and regulatory control with ease …
