Brand / Product Manager
You need to know about every campaign that is going to launch this month, how much it will cost, and report on the ROI afterwards. Every marketing dollar spent needs to be accounted for. You need to keep track of how much of the budget remains, for each region. Is a spreadsheet really the best way to track all this? Infor Orbis Marketing Resource Management software provides a comprehensive system that gives you visibility into planned marketing activities, allowing you to filter down to a campaign and automatically generate reports. Dashboard tools help you monitor campaigns at a glance.
Between different departments producing their own content and external agencies being engaged, how can you ensure you have complete control over your brand? The best solution is a cloud-based marketing asset management library where you can manage all digital assets in one place. Ensure consistency for your brand across all marketing activities with Infor Orbis MRM.
- To ensure strategic alignment through coordinated campaigns
- Review & approve marketing collateral
- Brand asset management
- Retention of intellectual property
- Monitor marketing results
We help Marketing Executives to:
- Gain an integrated view of all Campaigns, including direct marketing and Above the Line.
- Access a central repository for all assets – including logos, stock images, guidelines, TVCs and templates.
- Line of sight for easy approval and feedback on planned creative or campaigns
- Easily track marketing and outcomes
- Report on ROI
See how Infor Orbis MRM can help you...
Learning CenterPrevious Next
Today’s B2B marketers are facing growing pressure from the C-suite to improve the value provided by the marketing function. Marketing effectiveness and marketing efficiency are not conflicting objectives, but they are different. And both are necessary for marketing to create value …
To break through the marketing clutter that fills the environment and create real engagement with potential buyers, you need relevant and compelling content that helps buyers address important business challenges …
Many B2B marketers believe they can create one marketing content resource that will fill all (or most) of their content needs …
Case StudiesPrevious Next
Increased geographic, customer and product diversity and a thriving customer base dramatically augmented this banking and insurance organization’s marketing …
Improving artwork review cycles to meet deadlines and maintain brand and regulatory control with ease …