Dragon refines marketing

Australian Banking & Finance Magazine, May 2004, page 4

Orbis, a leading Marketing software (MRM) company, has announced an agreement to provide its Brand Manager™ software to St George Bank.

The engagement of Brand Manager™ software solution is an important factor in St George’s aim to constantly refine its processes as a bank, supporting its growth goals.

Brand Manager™ is a Marketing Resource Managment (MRM) platform that helps marketers track marketing campaigns development from idea creation to media delivery; control the creation and use of brand resources; collaborate efficiently with agency partners and other departments; capture and analyse marketing expenditure, and evaluate return on investment.

St George’s general manager, marketing group services Stephanie Baillache said the decision to implement the Brand Manager™ suite would result in greater efficiency