...Up and running in 4 weeks...

Weight Watchers International was founded over 40 years ago and is now the global leader in weight management services, providing 50,000 Weight Watchers meetings each week in countries all over the world.

The marketing team at Weight Watchers are extremely active, running multiple campaigns via a variety of mediums at any one time.  Highly successful already, the team sought a marketing campaign management software solution to help them:

• Offer better visibility of activity to the team and management
• Do more, higher quality integrated marketing campaigns by removing inefficiencies within and between teams
• Save time for staff by automating campaign initiation and workflows
• Manage digital assets through a  central repository
• Improve flow of information from Marketing briefing to execution, for more efficient Direct Marketing efforts
• Improve use of  brand appraisal, enrolments and sign ups

Using our Quick-to-Value implementation approach, the team were up and running with Orbis MRM within 4 weeks.