Canada's most international bank...
uses Orbis MRM to drive marketing efficiency
The Scotiabank Group is one of North America’s premier financial institutions and Canada’s most international bank. They serve millions of households, businesses, corporations and governments through a global network of branches and offices that span the Americas, the Caribbean, Europe and Asia Pacific.
Since welcoming their first customers in 1832 in Halifax, Nova Scotia, Scotiabank has enjoyed continued success by building on our traditional core strengths. These include:
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risk management;
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cost control;
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diversification;
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customer satisfaction; and,
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our team of satisfied employees.
Today, they are an organization of more than 48,000 employees, working in some 50 countries, in three core businesses, plus key support areas.
Scotiabank use Orbis MRM to manage their global marketing effort, resulting in increased speed and visibility for the entire marketing operation.
