Communicating to over 19 million customers requires robust Marketing Software
...that's Orbis MRM
O2 is one of the UK’s leading and most exciting brands. A leader in mobile and broadband services to consumers and businesses, O2 Marketing manages a sophisticated mix of above-the-line, below-the-line and new media channel communications.
O2’s Marketing Department utilises Orbis MRM marketing campaign software to plan and manage production of their communications to over 19 million customers.
Working with Orbis Global, O2 UK has been able to:
- Reduce Campaign Development cycles by up to 40%
- Standardize processes throughout all Marketing teams
- Reduce wasted effort by over 50%
