Crust Gourmet Group streamlines marketing operations with Orbis Marketing

Orbis Global has welcomed Crust Gourmet Group Australia, a market leader in healthy takeaway pizza, to its client base.

Crust Gourmet Pizza Bars is a fast growing business, ranked 14th by revenue growth on the 2008 BRW fastest-growing franchises list and has 33 franchise stores across Australia. The business prides itself on delivering quality products, excellent customer service and efficient scalable back-office operations.

Crust senior management endeavour to keep a tight control on operational expenditure and have recognised the opportunity to improve and streamline marketing operations, better support franchise marketing, and manage costs in a growth cycle with Orbis MRM marketing campaign management software.

Crust CEO Michael Logos said, “For a fast-growing business like ours, a reduction in effort and time resources is invaluable.”

“It used to take weeks to get materials to market through a manual process, whereas using Orbis our turnaround is now a matter of days. Our store numbers are growing and having systems in place to streamline the marketing materials approval process is vital to support our efficiency.”

The Orbis MRM marketing solution solution provides advanced automation of promotional review processes. This includes templated workflows which can be created to control complicated processes, reducing manual involvement and delivering significant improvements in efficiency.

Based on previous Orbis MRM implementation in similar sized companies, the Crust Gourmet Group can expect to significantly reduce time-to-market in promotional development and achieve a positive ROI well inside one year.

The Orbis CEO, Mr Grant Halloran, considers the contract with Crust to be “further validation that the Orbis MRM solution not only benefits large companies, like Shell and Telstra, but also greatly improves marketing efficiency and effectiveness at smaller, progressive companies like Crust”.