Marketing Calendar Software
Orbis MRM Revolutionizes the Marketing Calendar
How Easy is it for Your Entire Team to see the Marketing Calendar?
Marketers all have their own version of a marketing calendar or marketing schedule for their marketing project management. 99% of the time this will be a spreadsheet or a series of spreadsheets. This is a highly inefficient and cumbersome method to manage your marketing planning. In contrast, Orbis’ Marketing Calendar provides instant and live access to all activities in all regions.
The Orbis MRM Marketing Calendar provides both high level visibility and faster information drill-downs into campaigns, activities and events. All stakeholders will be able to see-at-a-glance the activities and strategies that have been planned across any period. Orbis MRM provides faster access to all campaigns and their components, as well as total visibility into your entire marketing operation.
What are the advantages of having an online, automated marketing calendar?
- Provides complete visibility of all marketing campaigns and their associated activities
- Automatically updated through activities entered in the system
- Display campaign dates visually using a GANTT chart (as seen above)
- Help identify potential bottlenecks
- Lets all stakeholders see exactly what is happening in the marketing department
- Group and filter calendar depending on your role (or by metadata)
- Create and save custom views – personalize the calendar for your purposes
- Publish to PDF and Excel
- Customize colors on the GANTT chart
- Link to campaigns and files
- Reduce back and forth emails
- Include external agencies in the view if needed
Watch a Video:
Marketing Calendars – Marketing Masterclass
In 2011, if you don’t have an automated marketing calendar, you’re using yesterday’s technology to run your marketing department. Grant Halloran, an expert in the field of MRM, believes that all marketing departments should be using a centralized, online and collaborative calendar.
Find out more about Marketing Calendar best practices in this complimentary video.
Further Reading: