Using Great Content to Market Your Brand

Learn how to think strategically about your website content to engage your visitors and keep them coming back for more.

So, you’ve adopted a killer social media marketing strategy that’s attracting lots of new customers to your brand’s website. They click on your URL and … what happens next? Do they:

• Take one look at your homepage and head elsewhere?
• Find lots of interesting information and browse around awhile?
• Come back for more?

If you’ve developed a social media gameplan but haven’t thought about a content strategy, you’re shouting into the wind. Users spend about 40% of their online time on a combination of using social media, checking email and playing games, according to Nielsen. But they still spend a bulk of their time online seeking information, either through search engines like Google, Yahoo! or Bing, or by visiting websites they already know about.

Your brand may have a lot of Twitter followers, but you’re missing the “turning-fans-into-buyers” half of the equation if you’re not offering them meaningful information about your products or services to help them make that decision to purchase.