The Marketing Magician Handbook

The Marketing Magician Challenge #1

One Project, Multiple Contributors…Located in Different Parts of the World…

One marketer is in California. Another is in Chicago. Your favorite copywriter is working while traveling through Ireland at the moment, while your design agency is growing impatient in Detroit waiting for the copy. It seems that everyone on this project is working off different calendars and time zones, using whatever version of the brief they found first in their inbox. You’re back at headquarters, wondering whether the project will ever materialize at all.

Do you pull a rabbit out of your hat to make it all come together?
…or is it time for the marketing magician’s secret trick?