Marketing Resource Management – An Introduction

In this video, Grant Halloran, CEO of Orbis Global gives you an introduction to Marketing Resource Management software.

You have your marketing strategy all worked out…you have decided on which products are going to market…now you need to decide which marketing programs you’re going to run.

• What’s going to launch when? (You’ll need a good calendar with visibility for the entire team)
• What’s the budget for all these activities? (You’ll need an integrated budgeting tool)
• Who’s doing what? (Capacity utilization)

And most importantly…How are you going to manage all of your resources to get these programs executed and out to the ever-expanding range of comms channels?