Marketing Management Software – Are You Trying to do More With Less?
Marketing Management is essentially the management of marketing processes and company resources to achieve a set list of goals that are defined by an overarching marketing plan.
When a company expands and reaches a certain level, the Marketing Manager is typically no longer able to handle the increasing workload associated with these functions along with the management of an entire marketing team. As soon as this occurs, it is vital that the manager considers implementing a marketing management solution to ensure the goals outlined in the marketing plan can be achieved effectively and on time.
Automating processes will deliver efficiencies and productivity gains to help Marketing do more with less. Marketing Management functions include:
- managing the customer relationships
- tracking marketing assets within the company
- communicating marketing planning
- workflow and approvals management
- controlling marketing spend and marketing budgets
- developing and maintaining a marketing calendar
- coordinating digital asset management and delivery of assets
Automated Marketing Management solutions excel at helping businesses solve problems associated with developing and implementing successful marketing plans. Due to the rapid growth of online marketing and the reliance on dynamic digital media, workload demands for marketing teams are higher than they have ever been before. When the Marketing team is left to juggle these heavy workloads, the ball may be dropped easily and this could be detrimental to the brand. It is the Marketing Manager’s responsibility to be always on the lookout for indicators that workload is compromising the timely achievement of goals. This is the time for the company to look at implementing an automated Marketing Management solution.
Marketing Management software helps the Marketing team solve everyday marketing challenges, efficiently and effectively. This saves time and generates more time for work on other projects, producing a higher output for the business. The best automated marketing solutions also encompass a wide variety of additional activities and functions related to the marketing plan, including the following:
- Control of budgets and planning through calendars
- Approvals and signoff of marketing pieces and events
- Visibility into campaigns, their budgets and timing
- Sharing of digital assets, rights management on images and collaborating with Agencies
- Process workflow to drive efficiencies within Marketing
Implementation of an automated marketing management solution should generate improved workflow, productivity and control and have an impact on every single person within the company, from the CEO to the marketing assistant. The result is marketing can concentrate on delivering results for the organization with a minimum of stress and focus on activities that drive future growth.
The author Grant Halloran is the founder and CEO of Orbis, producers of automated marketing management software and has spent 15 years helping companies improve their marketing results through automation
