Marketing Calendars – Marketing Masterclass

You’ve got 25 launches happening simultaneously across 3 continents, and you’ve just been informed you need to move some of the launches forward. What is the impact on marketing resources? Can it even be done?

…How can you possibly manage this using spreadsheets and email?

In 2012, if you don’t have an automated marketing calendar, you’re using yesterday’s technology to run your marketing department. Most businesses do not have a formal marketing calendar that is visible to all stakeholders in the marketing process, so no one can see how the “parts” impact the “whole”.

Learn how your marketing calendar can give “one version of the truth”. Grant Halloran, an expert in the field of MRM, believes that all marketing departments should be using a centralised, online and collaborative calendar.

Find out more about Marketing Calendar best practices in this complimentary video.