You can drive a significantly higher return on investment by cross-promoting branded online destinations, discounts, contests and events. Managing these multi-channel campaigns can be a nightmare unless you are using MRM software.

It seems as if it is the objective of some businesses is to reward disloyalty rather than loyalty, educating consumers to be loyal to the discount rather than to the provider of the goods or services.

Business isn’t always fair. Martin Grunstein talks about how the rules of the game are different when you are buying as opposed to selling.

I was once told the definition of insanity was to do the same thing every year and expect different results.
If that’s the case, I believe most businesses are insane!

In a business world where so many drop their price at the drop of a hat and then complain that margins are tight and it’s hard to make a profit, I find it strange that so few businesses give the consumer what they REALLY want when they ask for a price reduction, which is RISK reduction.

If a business provides nothing more than a basic product at a price, I may as well get that product cheaper on the internet – but I hope YOUR business doesn’t provide a basic product at a price.