Marketing Resource Management

MRM is a completely integrated marketing software application for managing your entire marketing activities, along with the resources and management processes required to get your campaigns and promotions to market.

Break the Silo Marketing Mindset

You can drive a significantly higher return on investment by cross-promoting branded online destinations, discounts, contests and events. Managing these multi-channel campaigns can be a nightmare unless you are using MRM software.

Digital Asset Management - Marketing Masterclass

Managing artwork, copy, briefs, drafts and all other marketing assets can be a daunting task.
Learn how to bring all this in-house and gain control over your digital assets.

Psychology of a Marketing Rockstar

Good marketing people are hard to find. Great marketers are even harder to keep. Find out how to keep the marketing rockstars on your team.

Multi-Channel Marketing - Marketing Masterclass

In this video, Liam Royes and Patrick Davis from Orbis Global talk about multi-channel marketing and how to align your teams to improve marketing results.

The Marketing Engine: Fix the Fundamentals to Achieve Results

Liam Royes, Orbis Global’s General Manager for the Asia Pacific, explores the increased pressure placed on marketing departments to deliver with fewer resources. Marketing must now concentrate less on grand ideas and more on fundamental execution of plans.

Marketing Planning and Execution

In today’s complex marketing environment, how do you develop your marketing plans? How do you plan your channel programs? Liam Royes of Orbis Global walks you through the marketing planning and execution process using the help of MRM software.

Adoption of Marketing Automation Technologies Set to Soar in Next Two Tears

The adoption of marketing automation technologies is growing rapidly across the globe as a quarter of all organizations, and more than half (58 per cent) of top-performing ones, now use an automated system to streamline and improve their marketing efficiency.

The Basic Idea of Return on Investment

In addition to measuring past performance, marketers are using ROI estimates and forecasts to make decisions about future marketing programs and to allocate marketing budgets. Therefore, ROI is playing a significant role in determining how marketing will be done.

The Rise of Marketing Operations

Today’s B2B marketers are facing growing pressure from the C-suite to improve the value provided by the marketing function. Marketing effectiveness and marketing efficiency are not conflicting objectives, but they are different. And both are necessary for marketing to create value.

Why the "Swiss Army Knife" Approach to Content Marketing Doesn't Work

Many B2B marketers believe they can create one marketing content resource that will fill all (or most) of their content needs.

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