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Marketing Operations

Marketing Operations should enable, not encumber, the marketing function, and also to be prepared to adapt to a constantly changing environment. Failure to adapt will require the marketers to work outside the structure, lessening the value of the entire program.

Psychology of a Marketing Rockstar

Good marketing people are hard to find. Great marketers are even harder to keep. Find out how to keep the marketing rockstars on your team.

The Rise of Marketing Operations

Today’s B2B marketers are facing growing pressure from the C-suite to improve the value provided by the marketing function. Marketing effectiveness and marketing efficiency are not conflicting objectives, but they are different. And both are necessary for marketing to create value.

How Marketing Asset Management Improves Marketing Results

Most discussions about marketing asset management solutions focus on how they can reduce costs and improve the efficiency of the marketing supply chain. However, MAM solutions can also improve the effectiveness of marketing activities and programs

Marketing Supply Chain Advantage (or "Honey, I Just Shrunk the Agencies...")

A recent survey of senior marketers by the CMO Council, identified that 45% of marketers expected to change at least one of their agencies in the coming year.

Marketing Results and Measurements - Do you measure up?

As CEOs place pressure on marketing managers to demonstrate the bottom line worth of their activities, marketers need to become well-versed not just in the art of marketing, but also the science of marketing measurement. Joanne Donelly reports.

Marketing Resource Management - An Introduction

You have your marketing strategy all worked out…you have decided on which products are going to market…now you need to decide which marketing programs you’re going to run.

Marketing Calendars - Marketing Masterclass

In 2012, if you don’t have an automated marketing calendar, you’re using yesterday’s technology to run your marketing department and lacking visibility into…

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