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Marketing Budget and Finance

Managing the marketing budget hasn't always been the favourite part of the job for marketers, however in today's ever-changing business climate, careful and exact control over the budget is absolutely essential.

The Basic Idea of Return on Investment

In addition to measuring past performance, marketers are using ROI estimates and forecasts to make decisions about future marketing programs and to allocate marketing budgets. Therefore, ROI is playing a significant role in determining how marketing will be done.

Top Six Tips on How to Stretch a Shrinking Marketing Budget

Your costs keep rising yet your marketing budget is shrinking.

Sound familiar? Read on to find out tips to stretch that budget out from Orbis Global CEO, Grant Halloran.

Closing the Loop: When Reality Meets the Forecast

Establishing customer lifetime value (CLV) is crucial in building accurate models to measure the success of marketing investments. Grant Halloran, Orbis CEO, explains.

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