Digital Asset Management

Managing all your digital assets for the Marketing Department can cause some major headaches. Keeping them all in one place and accessible through the cloud just makes sense.

Digital Asset Management - Marketing Masterclass

Managing artwork, copy, briefs, drafts and all other marketing assets can be a daunting task.
Learn how to bring all this in-house and gain control over your digital assets.

Creating a Broad Online Brand Experience

Extending a brand across the social Web must be done strategically to maximize opportunities without compromising content and communications.

How to Eliminate Obsolescence from the Marketing Supply Chain

The obsolescence of marketing materials constitutes a major problem for many companies. The cost of obsolete materials is essentially an investment in marketing communications that never reach the intended audience.

What is a Marketing Asset Management Solution?

Marketing automation is a hot topic in the B2B marketing community. According to most reports, the number of companies using marketing automation solutions is growing rapidly, and the growth is expected to continue for the foreseeable future.

How Marketing Asset Management Improves Marketing Results

Most discussions about marketing asset management solutions focus on how they can reduce costs and improve the efficiency of the marketing supply chain. However, MAM solutions can also improve the effectiveness of marketing activities and programs

Top Six Tips on How to Stretch a Shrinking Marketing Budget

Your costs keep rising yet your marketing budget is shrinking.

Sound familiar? Read on to find out tips to stretch that budget out from Orbis Global CEO, Grant Halloran.

Marketing Resource Management - An Introduction

You have your marketing strategy all worked out…you have decided on which products are going to market…now you need to decide which marketing programs you’re going to run.

The Marketing Magician Handbook

How to use marketing resource management software to astound and amaze your organization every day.

Making Localized Marketing Easy and Affordable

Customizing marketing materials for specific audiences will increase relevancy and improve the effectiveness of those materials. Marketing asset management solutions can dramatically reduce the indirect costs associated with marketing materials, but they can provide many other benefits as well.

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