Help and Resource Center for Learning Marketing Management

Minimize the burden of marketing administration with MRM

You became a marketer to market…not do admin. Find out how to achieve that goal here…

Financial Services Marketing - More Transparency for your Marketing Budget

Marketing departments in financial services must not only contend with lower budgets, reduced staff levels and increased accountability to ramp up customer acquisitions and retain existing clients.

Financial Services Marketing - Marketing Goes Local

Manage far-flung campaigns and localize content to reach your company’s local customers effectively

May I See Your Marketing Calendar Right Now Please?

If your boss walked up to you right now and said “I want to see the marketing calendar”, would you be able to immediately produce a calendar showing up-to-date information on your campaigns and promotions?

Break the Silo Marketing Mindset

You can drive a significantly higher return on investment by cross-promoting branded online destinations, discounts, contests and events. Managing these multi-channel campaigns can be a nightmare unless you are using MRM software.

A Cure for Poor Customer Service

From the consumer’s point of view, we don’t challenge businesses to give us more than we pay for. If you take the risk, you might get humiliated.

As a result, we “learn” not to challenge and complain and sadly, those bad businesses “learn” there is no need to do it any differently.

Why Alienate Your Most Loyal Clients?

It seems as if it is the objective of some businesses is to reward disloyalty rather than loyalty, educating consumers to be loyal to the discount rather than to the provider of the goods or services.

The Rules of the Game of Business

Business isn’t always fair. Martin Grunstein talks about how the rules of the game are different when you are buying as opposed to selling.

The Importance of Ego in the Buying Decision, or Why the Customer Isn't Always Right

Whether the customer is right or not, what’s really important is what the customer thinks when he or she walks away.

The Idiot Theory of Life - and Business

Everybody has his/her own theory of life. Mine is called the “idiot” theory of life and it has become the central focus for all my teachings in customer service.

Learning Center