Success Stories

Read a series of success stories about industry leaders who have realised the benefits of marketing management technologies. 

PayPal

In this interview-style case study, Matthew Parker, Manager, Brand and Campaigns at PayPal, explains how PayPal successfully adopted Orbis' marketing software, creating a more efficient marketing machine that has enabled fast and informed decision making.
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GlaxoSmithKline

GlaxoSmithKline (GSK) is the 3rd largest pharmaceutical company in the world (Fortune 500, 2007). The GSK brand and product portfolio is extensive, and the Marketing teams operate in a highly competitive, regulated and compliance-laden environment.

Marketing produces thousands of promotional pieces every year. Controls are an integral part of the marketing process. Maintaining regulatory controls while improving efficiency for all teams is challenging, but has significant value and returns for GSK. Most importantly, collaboration between Medical, Marketing, Regulatory and other teams is critical to success.

Find out how GSK reduced their review and approval cycle by 80%, significantly improved its compliance management and was able to react faster to competitive and regulatory actions.
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American Express

American Express is the 3rd largest diversified financial company in the world (Fortune 500, 2007). Compliance and regulatory governance in the Financial Services sector is an everyday consideration for marketers, particularly when thousands of artwork pieces need to be developed, reviewed and signed-off every year by multiple teams across different locations.

American Express recognised the need for a new system to ensure its marketing and legal teams had the confidence to work at speed to support their hundreds of campaigns developed every year.

Find out how American Express realised a 50% productivity improvement on staff work effort, a 25% reduction in the approval cycle time and greater marketing governance transparency and control.
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Cadbury

Cadbury is one of the world's leading FMCG companies, employing more than 70,000 people around the world. Cadbury is heavily dependent on getting new products and product extensions to market quickly. The speed at which packaging is produced and approved is critical.

Find out how Cadbury streamlined marketing workflows and achieved a 75% reduction in artwork review and approval cycle time, 150% ROI in 6 months, greater speed to market and improved brand consistency. 
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Global Oil & Gas

One of the world's largest companies realised that significant competitive advantage could be attained by systemising global planning. With this vision in mind, they deployed a team to seek and implement a dedicated Marketing planning solution.

Find out how this company eliminated 70+ spreadsheets and many effort hours across hundreds of marketers in over 40 countries.
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