ROI and Business Case Papers

These resources will fast track development of your business case for a new marketing management system.

Operational Hard Cost Analysis

A marketing platform solution automates marketing processes for planning, budgeting, production and logistics and supports the rapid and correct execution of a marketing launch. It also ‘connects’ marketing back into enterprise information flow enabling greater speed, consistency, visibility and control.  A comprehensive analysis of the identifiable savings through process automation in your department.
Contains detailed models you can create in Excel.
Register to receive complete paper

Strategic Considerations in Implementing a Marketing software (MRM) solution.

Professional marketers understand that the key to a productive marketing department is rigorous application of agreed best practices. Marketers have learnt time and time again that breakdowns in performance, mistakes, are made when process isn’t followed properly. Human error and human oversight can have huge negative impact on a company’s brand and marketing eff ectiveness, not to mention potential penalties from regulators. Orbis Marketing embeds agreed practices in the day-to-day operations of the department, mitigating risks. Rigorous application of best practices becomes simple and yet fl exible.
The big picture benefits that can be derived from process automation in your department. Identifies 14 specific strategic and operational benefits. 
Register to receive complete paper

Marketing Approvals: Business Benefits from Advanced Automation.

The marketing approval process in many large companies is often described as the most frustrating, time consuming activity for staff in managing marketing projects. The ability for companies to efficiently manage sign off processes needs to take all stakeholders requirements into account. Marketing, brand, legal, regulatory compliance, technical packaging and executives all want to live by one mantra: speed and accuracy.
A comprehensive analysis of the tangible benefits from automating and systemising Marketing approval workflows. Contains detailed models you can create in Excel.
Register to receive complete paper