Pharmaceutical Industry Solution
Pharmaceutical companies are some of the biggest marketing content creators in the world. They are also one of the most watched and heavily regulated. Effective control of the planning and production processes in marketing is critical for successful pharmaceutical marketing.
Orbis provides several solutions for marketing and sales in the pharmaceutical industry:
- Establish and communicate goals, objectives, strategies and align with program and campaign plans;
- Easily develop collaborative calendar lay-downs for any future periods.
- Create budgets across Marketing programs , products, brands, regions, campaigns, media types.
- Automate planning approval workflows based on business rules.
- Analyse and optimise resource usage and marketing mix.
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- Collaborate efficiently with agencies, printers and internal stakeholders with role-based, permission-controlled online workspaces.
- Manage marketing activity initiation processes and business case approval;
- Automate and collaborate effectively on the briefing process ;
- Capture planned and actual results from activity
- Capture purchase orders and invoices
- View dashboards and reports detailing financial commitments and available funds.
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- Automate promotional piece production workflow and approvals based on any approved SOP;
- Conduct online reviews with advanced markup technology, from anywhere in the world (work, Orbis-Marketing-Software, the hotel, the airport lounge…)
- Efficiently manage research and reference management
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Marketing Asset Storage and Distribution
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Central repository for rich media assets , competitor research, marketing collateral, best practice documentation Store over 250 file types, with full version control, image rights management, streaming and on-demand image transformations
- Completely configurable security permissions allow access to users including 3 rd parties
- Cataloguing and advanced data capabilities ensure that assets are easily found and organised
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- Simple, online, initiation of education event requests by sales representatives;
- Automated approval routing based on established business rules;
- Simple capture of planned and actual hospitability spend;
- Automated report production for bi-annual code of practice reporting
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 Free Whitepaper - Reducing the Burden of Educational Events Reporting
"Every six months Australian pharmaceutical companies that subscribe to the Medicines Australia (MA) Code of Conduct must submit a report to MA that lists the details of every Educational Event that they conducted in that period. Up until June 2008 the participating companies (47 in all) conducted over 15,000 events. If one was to look at the data that comprises these reports, it might be easy to mistake the amount of effort that a pharmaceutical company goes through to create this report. The data set is not overly complex by business reporting standards, but this belies the overwhelming corporate effort that each company must make to produce this report.The advent of this reporting requirement has added a considerable burden to various constituencies within the company. It is wrong to assume that this is simply a finance function. The other functions affected include Sales; Medical; Marketing and the Executive. Author Grant Halloran, CEO Orbis
Free Whitepaper - Reducing the Burden of Educational Events Reporting
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Market Research Briefing and Approvals
Pharmaceutical Market Research teams use Orbis Marketing to drive efficiency and compliance in its Market Research Projects. A Market Research Project moves through several stages, including:
- Pre-brief activities
- Stakeholder Engagement
- Project Approval
- Briefing to Research Agencies
- Approval of Costs and Agency
- Presentation and Distribution of Results
Throughout all stages, there are regular approvals and compliance reviews. Orbis Marketing now automates all these stages, enabling online Briefing of agencies, automated timelines and automated approvals. Compliance is achieved through Orbis Approval Templates, which automatically route briefs and costs to required approvers and reviewers, capturing all decisions and comments permanently. Final research documents are captured in the GSK Orbis Marketing solution, ensuring there is a permanent record and audit history of the Project.
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download GlaxoSmithKline case study