Orbis Marketing™

Orbis Marketing™ is a marketing management software technology that automates the process of marketing in mid to large-sized companies. Orbis Marketing™ is used across many industries including Pharmaceutical & Life Sciences, Financial Services, Consumer Goods, Retail, Oil and Gas, Manufacturing, Technology, Telecommunications and Utilities.

Orbis Marketing™ systemises and automates marketing processes in the following areas:

Marketing Planning and Marketing Budgeting Setting goals, objectives, strategies and alignment with program and campaign plans , and calendar lay-downs. Budget creation across Marketing programs , products, brands, regions, campaigns, media types. Automation of planning approval workflows based on business rules. Analysis and optimisation of resource usage and marketing mix.
Creative Production Management Enabling efficient collaboration between Marketing and its suppliers and internal stakeholders. Online workspaces provide advanced tools to automate the full spectrum of the Marketing production process – idea conception and business case approval; creative and data briefing; copy & creative workflow and approvals; digital proofing; research and reference management; results metrics; advanced file management; and post-implementation learning reviews.
Marketing Spend Management Capturing of forecast and actual spend data at the marketing activity level and integration with finance systems. Dashboards and business analytics
Digital Asset Management Automating delivery of Marketing assets to other systems, media, channels & stakeholders. Management, distribution and localisation of digital assets.

Orbis Marketing™ management software complements other Marketing Technologies

Orbis Marketing™ is process-centric, unlike data-centric Marketing systems , such as CRM , Campaign Management or Digital Marketing . Orbis Marketing™ is a best of breed solution that complements these other technologies perfectly. Using modern, open, integration technologies such as Web Services, Orbis Marketing™ can be ‘hooked up’ to provide additional productivity benefits and to close the marketing reporting loop. By selecting a pure-play provider, such as Orbis, marketing is future-proofing itself by ensuring they have flexibility in their technology mix.

Orbis Marketing™ management software is for ALL of Marketing

Orbis Marketing™ provides a universal view and controls the development process of all marketing activity : Above-the-line, direct, events, sponsorship... in fact, any activity that Marketing is investing in. Thus, when marketers look at their Orbis Marketing™ system , they will easily obtain the complete activity and budget picture.

A Large User Community

Orbis Marketing™ is often used by a large community of Marketing stakeholders , reaching hundreds or thousands of users. This is in contrast with customer-centric systems, which are typically used by just a small number of expert users. Therefore, Orbis Marketing™ is easy to use and collaborative in nature, and it can connect seamlessly with other systems in the enterprise.

Orbis Marketing™ software is Modular

It is typical for Marketing to phase the adoption of Orbis Marketing™ according to priorities. Only about 10% of Orbis Marketing™ implementations initially cover the entire Marketing operations spectrum. Future extensibility is thus a key element when evaluating a solution to automate the process of managing Marketing.



Have a look through our interactive tour to see the benefits and capabilities of Orbis Marketing™, a world-leading Marketing management solution .  Read our client success stories and read our News items .
Want to know more?  Email us at  enquiry@orbisglobal.com or Contact Us with your enquiry