Orbis Marketing™ Modules

Foundation Services

Foundation Services gives certified administrators comprehensive control over business rules, workflow templates, multiple languages and currencies and advanced configurations. Marketing organisations can use Foundation Services to establish their Orbis Marketing™ solution rapidly, altering configurations ‘on the fly’ when products, teams and offerings change.

• Continually improve Marketing Performance through access to accurate performance reporting, and post-implementation learnings information
• Reduce installation and maintenance costs by running one instance of the application across multiple region
• Easily change the structure of the system when the business reorganises, ensuring ongoing applicability and value realization from the system
• Ease of managing user access and permissions with single sign on (SSO)
• Re-configure business rules as conditions and authority changes, ensuring tight controls are maintained
• Faster take-up from users as they can use the system in their preferred language and department nomenclature

 Knowledge Centre

Marketing Knowledge Centre provides a central repository for Marketing materials, research documentation and any other digital asset. Image files can be transformed from high resolution to low resolution formats, and all versions are retained. Internal and external stakeholders, including advertising agencies, can access the Marketing Knowledge Centre, with security and permissions applied at multiple levels.  Clients may manage rights information on images, as well as keep large multimedia or artwork files in a permanent archive. Save time and money by centralising the management, distribution and records on digital assets

• Protect against misuse of stock photography and brand assets  
• See new agency concepts immediately online 
• Share campaigns and artwork across extended Marketing organisations

Marketing Financials

Marketing Financials enables Marketing budgets to be set up and tracked in one single database solution, automatically and efficiently driving budget and spend management processes. Marketing can manage investments and budgets according to any preferred structure across multiple Marketing departments, activities and geographies. Because Orbis Marketing™ is the central place where Marketers collaborate every day, managing Financials is seamlessly integrated with standard processes. Senior Marketing and Finance managers can immediately gain insight into Marketing budget positions at any time.

• Instant access to accurate Marketing budgets and financials
• Fast, easy, and complete control over budgets and expenditure
• Change plans, make fast decisions based on relevant information
• Align Marketing activities to the Financial Plan
• Eliminate disconnected data problems from the single-user spreadsheet approach
• Automate end-of-period accruals reporting

Marketing Planning

Marketing Planning gives instant insight into Marketing plans, programs, activities and budgets. Planned, Current or Archived activities are visible through shared Calendars across departments, regions and countries, controlling planning processes and access to real-time information. Senior Marketing stakeholders can quickly access Marketing Planning data, with permissions controlling what information is available at each level.

During or after Planning, Marketing users can configure personal Calendars, and drill directly into their plans, campaigns or programs. Business rules can even be established to drive approvals of activities within plans, with ‘triggers’ for re-approval based on changes to key data.

Marketing Planning is easy to use, seamlessly working within Marketing’s day-to-day operations.

• Instant access to accurate Marketing information & expenditure
• Make rapid changes to Marketing plans in response to market conditions
• Improve planning processes and reporting Significantly improve Marketing performance by reviewing dynamics of all Marketing teams

Marketing Workflow Manager

Marketing Workflow Manager drives efficiency and productivity throughout the creative production aspects of Marketing. A more efficient Marketing team is faster to market, makes better decisions, extracts higher performance from all stakeholders, has more time to manage the creative process and extracts higher performance from all stakeholders, has more time to manage the creative process and ultimately is more effective.

Marketing Workflow Manager provides collaboration workspaces and an advanced Marketing Calendar, allowing Marketers and their suppliers to work closely together, while automating and standardizing common processes. Marketing staff utilise sophisticated workflow tools to manage key processes, including discussion forums, timelines and artwork approval workflows that expedite production from the smallest production job to the largest integrated multi-channel campaign.

Marketing Workflow Manager provides advanced reviewing tools, such as File Compare and Proofing, automating multi-stakeholder contributions to briefs and embedding compliance methods into everyday marketing workflows
• Immediately increase visibility on all Marketing activities, aligning resources and overseeing project budgets
• Go-to-market lead times improved by over 20%; Approval times cut by up to 75%
• Significant increase in compliance
• Massive reduction in 3rd party costs Huge efficiency gains in Marketing effort

 

Have a look through our interactive tour to see the benefits and capabilities of Orbis Marketing™, a world-leading Marketing management solution.  Read our client success stories and read our News items.

Want to know more?  Email us at enquiry@orbisglobal.com or Contact Us with your enquiry