Industry Specific Solutions

Orbis Marketing™ has been deployed all over the world, to user bases ranging from 10 up to 11,000 users. Return on investment is typically a minimum of 300% and time to contribution is measured in months. Here are some examples of the returns we have generated for complex marketing departments and links to specific industry solutions:

Pharmaceuticals

Pharmaceutical companies are some of the biggest marketing content creators in the world. They are also one of the most watched and heavily regulated. Effective control of the planning and production processes in marketing is critical for successful pharmaceutical marketing.  Within 6 months of deployment a major pharmaceutical company reduced average sign off durations for thousands of pieces of new marketing material by 60%, and at the same time doubled compliance metrics to an incredible 95%.  
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Consumer Packaged Goods

Consumer marketing involves high volume and fast moving jobs with high impact if deadlines are missed.  Marketing departments need to be able to handle the pressure of delivering packaged goods that are compliant and meet the regulations, are creative and get to market quickly while containing costs.  As a consumer packaged goods marketer, the intense pressure to manage costs to deliver campaigns and programs that reach your consumers is a constant challenge.   Marketing dollars are difficult to come by and have to be used efficiently and effectively.  Orbis Marketing™ delivers efficiency and productivity benefits to some of the largest FMCG companies across the world. Within 3 months one of the world’s leading FMCG groups had reduced various marketing process cycles by up to 80%, fully eliminated its hard proofing costs and reduced CD and courier charges by 90%. Annual savings are in the millions;
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Telecommunications

Marketing in Telecommunications companies operates at high speeds with huge volume. Above the Line and Direct Marketing campaigns all need to be conducted rapidly and without hesitation.   Yet, winning in the Telco market, also means being highly targetted and consistent. It can be damaging to send high volumes of campaigns that are poorly targetted. Equally, being highly targetted but taking too long to get to market means competitive advantage is lost.   The most efficient telecommunications companies will always win. Orbis Marketing helps make Telco Marketing teams more efficient, more consistent and ultimately more effective.
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Financial Services is one of the most competitive global industries in the world today. It also has to contend with an increasingly complex regulatory and compliance regime, yet the consumer expectations and demand for more personalised services and products make this an extremely dynamic, fast paced environment for today's marketing departments. An international financial services group standardised campaign development processes across 150 users, eliminating hundreds of thousands of dollars in annual wastage through reduced re-works, faster take up of best practices by new employees and a 20% reduction on overall time-to-market.
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Oil and Gas

Oil and Gas companies are increasingly moving to a centralist marketing model.  This model requires enormous controls and systemisation to operate efficiently and effectively.  A major oil and gas group eliminated large numbers of spreadsheet models across the globe, centralising their entire marketing planning and approval processes across 300+ users and 40+ markets.
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Agency

Advertising agencies are under more pressure than ever to shave costs, increase profits and deliver projects for their clients on time and on budget. Margins have tightened and yet clients expect better service and results. The most efficient and productive agencies will deliver the best service and results for their clients, while controlling costs and maximizing profits.
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