Fast Moving Consumer Packaged Goods Industry Solution

Consumer marketing involves high volume and fast moving jobs with high impact if deadlines are missed.  Marketing departments need to be able to handle the pressure of delivering packaged goods that are compliant and meet the regulations, are creative and get to market quickly while containing costs.  As a consumer packaged goods marketer, the intense pressure to manage costs to deliver campaigns and programs that reach your consumers is a constant challenge.   Marketing dollars are difficult to come by and have to be used efficiently and effectively.  Orbis Marketing™ delivers efficiency and productivity benefits to some of the largest FMCG companies across the world.

Orbis Marketing™ is used by Cadbury Schweppes, one of the world leading FMCG brands to deliver products with speed and control.  Cadbury Schweppes employs more than 70,000 people around the world. and are heavily dependent on getting new products and product extensions to market quickly. The speed at which packaging is produced and approved is critical.  Cadbury Schweppes streamlined marketing workflows and achieved a 75% reduction in artwork review and approval cycle time, 150% ROI in 6 months, greater speed to market and improved brand consistency.

The Orbis Marketing FMCG solution provides: End-to-End Production Workflows – Approvals, Proofing, Production Briefing Forms Promotional Calendar – for collaboration by Brand Teams, Marketing Services and Science/Technology Marketing Knowledge Centre – ‘corporate-oriented’ digital asset management system Calendar depiction of all campaigns and  promotions around the world and across regions Collaboration across the organisation to ensure changes are approved quickly and efficiently  Agency input and third party access to the campaigns to ensure consistency over packaging and design Workflow management to ensure tasks and activities are organised electronically Storage of digital assets in a central repository with rights management and control Control of budgets and spend management Orbis Marketing delivers higher levels of efficiency, productivity and control to the marketing departments of FMCG companies, ultimately leading to higher ROI on marketing investments.

 download Cadbury Schweppes case study