Discussion Papers

Marketing Evolution: From Spreadsheets to Marketing Management Solutions

How many hours per day do your marketing team spend actually doing marketing? Instead of working on campaigns, most marketers spend too much of their day building and popultaing spreadsheets, writing up reports, and searching for content and materials that should be at their fingertips.

This whitepaper investigates the rise of marketing management solutions as a way to alleviate the heavy burden of administrative work which is faced by today's marketers, and enable them to focus on what they do best - market your products and services to your targets.

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End-to-End Visibility in Marketing

Do you have finger-tip access at all times to everything happening in Marketing, locally, regionally and globally? If not, you are at a competitive disadvantage right now.  Automation is the key to operational efficiency and control in marketing. Through the implementation of marketing automation comes streamlined workflows, embedded best practices, incorporation of all stakeholder activity and, as a result, greater visibility.

More and more companies are adopting technologies to help them automate marketing to improve their operational efficiency. Through a centralised system bringing together valuable data from all marketing activity, companies can extract, aggregate and present information clearly and simply. A high level, valuable layer of “visibility” is achieved.

But what does greater marketing visibility bring in practical terms?

This paper shows how best-in-class companies have achieved end-to-end visibility of marketing, the challenges they faced and how they overcame them.
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Can we feed the Beast? The daily grind of Marketing

This discussion paper argues that Marketing can never be as effective as it wants unless it is efficient first.

Personal and process efficiency in marketing is a significant opportunity for long-term competitive advantage.  If a marketing team can produce campaigns 20% more quickly then their competitors this has obvious market share impacts.  And if the effort in doing so is also dramatically reduced then they can do more marketing (more targeting, more offers, more treatments) than the competition.

“More marketing, more quickly”. That’s what efficiency means in a marketing department.  But the reality is that a large percentage of marketers are bogged down in administration, slow internal process and over-bearing compliance regimes.  Everyday marketers have to turn up and do the same repetitious activities.  There are glamour elements but mostly it’s a tough grind... usually long hours and usually stressful.
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What to look for in your Marketing Management system Partner

In this paper we take a look at your options in deciding who to partner with to systemise Marketing. Although this is an unashamedly honest appraisal of why Orbis exists, we do detail all of your options. You decide!

Many leading companies have made Orbis Marketing™ their solution of choice for marketing management. How have they justified the investment? What real-world results are achievable from this investment?

Preparing a business case for investment in Orbis Marketing requires some deeper investigation into the strategic and operational benefi ts your business will receive. This document outlines the benefits commonly derived from Orbis Marketing and poses questions that should be considered to ultimately measure the effectiveness of the solution.
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