Marketing Calendar Software

The marketing calendar is a vital tool for Marketing in any organisation. But all too frequently, Marketing departments try to ‘get by’ with spreadsheets and other ‘static’ methods of managing the key tool of their entire operation.  Some companies may be using email calendar products (e.g. to log events or major campaigns), or an internal system or unstructured data, such as Spreadsheets, emails and loose discussions.

The days of using spreadsheets for the marketing calendar are over.

Spreadsheets don’t allow real-time visibility of activity; the data is out of date, they don’t allow multiple people to collaborate on the one calendar at the same time and it is hard to control formatting.  Unless you have the latest version right at that moment, you are always going to be out of date and struggle to manage your marketing operations.

Marketing calendar software helps Marketing coordinate and plan their marketing strategies, schedule marketing events, and ensures all marketing activities are visible across the region. Planned, Current or Archived activities are visible through shared Calendars across departments, regions and countries, controlling planning processes and access to real-time information. Marketing users can configure personal Calendars, and drill directly into their plans, campaigns or programs. Marketing calendar software is an invaluable planning tool for marketing departments, irrespective of industry or size of organisation.

The Advantages of Marketing Calendar Software

There are many advantages to be gained from the implementation of Marketing Calendar Software in your organisation. Here are a few examples of how Orbis Marketing Calendar Software can be beneficial to the success of your organisation:

• Instant access to accurate Marketing information and expenditure
• Make rapid changes to Marketing plans in response to market conditions
• Improve planning processes and reporting
• Significantly improve Marketing performance by reviewing the programs of all Marketing teams 
• Huge labour savings by eliminating the effort of collating information centrally 
• Ability to make better decisions based on current, accurate information which makes your company more cost efficient and reduces wastage.

Marketing Calendar Software helps monitor all marketing projects
Most organisations have a variety of marketing promotions and campaigns at various stages of planning and implementation at any given time. Marketing calendar software can help your marketing team ensure that all your promotions and campaigns are aligned to achieve the overall organisational goal. 

Marketing Calendar Software helps keep your budgets realistic
Marketing calendar software will help you stay focussed on your overall marketing plan and make the allocation and adherence to a budget easier. High level views of Marketing expenditure and budgets, are accessed via the Marketing Calendar. Orbis Marketing calendar software not only helps manage time but the financial aspects of your marketing projects as well.

Marketing Calendar Software from Orbis


Orbis offers marketing automation technology together with the Marketing Calendar to drive effectiveness and efficiency in your marketing department to achieve your marketing goals. Contact Orbis and enquire about Marketing Calendar Software today.

 



Have a look through our interactive tour to see the benefits and capabilities of Orbis Marketing™, a world-leading Marketing management solution .  Read our client success stories and read our News items .
Want to know more?  Email us at  enquiry@orbisglobal.com or Contact Us with your enquiry