Sanofi-Aventis selects Orbis Marketing™ to manage complex promotional review workflows
21 April 2008
Orbis, today welcomed Sanofi-Aventis as its latest client from the Pharmaceutical industry.
As the world’s 5th largest pharmaceutical company (Fortune Global 500, 2007), Sanofi-Aventis is accustomed to complex regulatory and compliance requirements. Due to these requirements, Promotional Reviews must pass through strict Standard Operating Procedures (SOPs).
"Sanofi promotional pieces would often take over 40 days to reach the market due to a manual and sequential Job Bag process", said Clive Roberts, Orbis Regional Director, Sales & Service. "We are pleased to be able to make 40 days into around 10, and to reduce the effort for staff in following the SOP."
Sanofi-Aventis chose the Orbis Marketing™ Workflow Manager and Marketing Knowledge Centre to provide an automated solution for the Promotional Review process.
Based on previous Orbis Marketing implementation in the pharmaceutical industry, Sanofi-Aventis can expect to significantly reduce time to market and achieve a positive ROI within one year.
The Orbis Marketing solution provides advanced automation of pharmaceutical promotional review processes, mapping to Standard Operating Procedures (SOPs). Templated workflows control complicated and compliance-laden processes, reducing manual involvement and delivering significant improvements in compliance.
Orbis Marketing embeds claims management and referencing in the overall process, saving thousands of hours for Medical Affairs and Medical Information teams. Marketing, Medical, Regulatory, Legal and agencies are unified through collaboration and visibility of processes and information.