RealTimeProof + Brand Manager = workflow time-saver
Australian marketing manager software company, Orbis, has integrated its RealTimeProof (RTP) soft-proofing tool with its leading Brand Manager™ software.
The Brand Manager™ Marketing Resource Managment (MRM) platform was designed to help marketers control the creation and use of brand resources. It aims to facilitate efficient collaboration with agency partners and other departments, track multiple-campaign development from idea creation to media delivery, and to allow them to capture and analyse marketing expenditure, and evaluate return on investment.
The new integration targets companies which have a number of service partners in packaging design and production, a central corporate-control-led system that streamlines workflow for packaging artwork changes.
According to Orbis, Cadbury Schweppes, an early Australian adopter of the system, is reporting saving in time and production costs while adding rigour to its approval and accountability processes.