Marketing
Reaching Out to New Customers - Orbis opens new Singapore and Melbourne Offices

January 4, 2005

Orbis, Asia Pacific's leading Marketing Marketing software (MRM) company, today announced the opening of its offices in Singapore and Melbourne to better serve its expanding global clientele.

The eight-year-old Sydney-based company has a growing portfolio of clients across various industry verticals, including financial services, pharmaceuticals, consumer goods, retail, oil and gas, manufacturing and utilities, including Sony, American Express, Caltex, Cadbury Schweppes and James Hardie Industries. The opening of new offices in Australia and Singapore affirms the growing importance of flexible software solutions to multinational corporations who strive to make their marketing departments more effective. Orbis has achieved faster product to market time with lowered marketing expenditure for numerous corporations and continuously challenges its clients to reach even better results.

The new Melbourne office is located at the prestigious east end of 120 Collins Street, in the heart of the city's business and financial district. The new Asia office in Singapore is based at UOB Plaza 1 on 80 Raffles Place, a building known for its high-profile tenants, uninterrupted views across the historical Singapore river, and its majestic 133 metres tall waterfront presence.

Products and services range from a complete suite of flexible, modular software such as Brand Manager, which provides a central Marketing Resource Managment (MRM) system for developing and tracking all marketing campaigns across organizations, to ProductBank™, a proven industry provider for digital storage and distribution, to professional implementation and technical support services.

"Many marketing departments are yet to implement a robust Marketing Resource Managment (MRM) platform, and these new office openings will help us reach many more customers" said chief executive officer and co-founder Grant Halloran. "We have vast experience in helping marketers control the creation and use of brand resources, collaborate efficiently with agency partners and other departments, track multiple campaign development from idea creation to media delivery, capture and analyse marketing expenditure, and evaluate return on investment."


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