14 July, 2005

Orbis has changed the name of its Marketing software (MRM) from Brand Manager™ to Orbis Marketing™. The name change is driven by the reality that the Orbis solution has extended across all facets of marketing over the past few years. "Our customers kept referring to our software as the Orbis Marketing™ system, and our solutions have extended way beyond our heritage brand management solutions. The new name, Orbis Marketing™, is a simple reflection of our broad marketing focus today" said Orbis CEO Grant Halloran.

A dynamic suite of marketing software solutions for the enterprise, Orbis Marketing™ has grown from the existing modular based Brand Manager&trade to a full "pick-and-choose" suite to provide even greater functionality and flexibility for any results driven marketing department.

Orbis Marketing™ encompasses all facets of marketing activity from planning, resource and budget allocation, through to sign-off on final artwork, calculating ROI on total marketing spend down to individual campaign activity and smart knowledge management.

A strong and effective marketing arm is one of the driving forces for any company which believes in their product and/or services, the value of their brand, their customers and their people. Orbis Marketing simply provides businesses with the infrastructure to execute their marketing activities with unprecedented agility and control.

The Orbis Marketing™ Solution Suite comprises of solutions to help empower marketers to perform at their very best:

• Marketing Planning
• Marketing Program Development
• Approvals & Proofing
• Marketing Financials
• Marketing Intelligence
• Knowledge Management
• Artwork Creation

Orbis Marketing™ built on Microsoft.NET is easily integrated into other areas of the business and their systems – and with more intelligent exchange and use of information and data, this maximises the ability for achieving better overall results.

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