1 August 2007

Orbis, a leading global provider of Marketing software, today announced its sponsorship of the Aberdeen Group Benchmark Report: "Success Strategies in Marketing Automation."

Download this report from here.

"Orbis is proud to support this body of research from the Aberdeen Group in discovering how companies can achieve substantial value investing in marketing technologies that improve both efficiency and effectiveness of marketing", said Grant Halloran, Orbis CEO and Co-founder.

The research methodology used by Aberdeen determines a category of technology adopters who achieve substantially better results from their technology adoption than the industry average. These companies are called ‘Best-in-Class’ by Aberdeen. This report was researched and developed by Aberdeen Senior Research Analyst, Ian Michiels.

Some key findings from the report include:

• ‘Best-in-Class’ organisations using marketing automation technologies are FIVE times more likely than peers to report improved decision making quality and decision making timeliness over the prior year
• ‘Best-in-Class’ organisations’ are SEVEN times more likely than Average and Laggard organisations combined to achieve greater than 100% return on typical marketing campaigns.
• 21% of ‘Best-in-Class’ organisations reduced the year-over-year cost per lead by greater than 10%. (vs. 6% peers who can claim the same)
• ‘Best-in-Class’ reduced year-over-year average production time on projects 31% of the time upon using a workflow automation solution for more than a year.

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