Orbis Announces Latest Orbis Marketing 4.13 Release
June 28, 2006
Orbis, a global leader of enterprise Marketing Resource Managment (MRM) solutions today announced the release of Orbis Marketing™ 4.13, adding innovative comparison tool components, enhanced campaign templates and powerful business rules to their comprehensive MRM suite.
The Orbis Marketing™ solution suite is a world-leading web-based, enterprise-class software application that allows companies to proactively manage the entire marketing lifecycle. As a single integrated solution Orbis Marketing™ provides marketers the visibility and best practices to facilitate strategic marketing planning and development, tactical program execution, budget and expense management, knowledge management, marketing intelligence and effectiveness measurement.
With Orbis Marketing™'s new comparison and document editing tools bolstering workflow, marketers can increase speed and accuracy of artwork iterations through to sign offs. The key feature of side-by-side file version comparison enables instant and clear visibility into document changes, eliminating errors and driving value realisation and speed to market.
Orbis Marketing™ Release 4.13 also incorporates powerful business rules within the Orbis eForms to ensure validation throughout automated workflows. Significant additional business value and system flexibility is delivered from this release via optional file security encryption, user-defined nomenclature and automated system-based workflow management across the Orbis Marketing suite:
- Marketing Planning
- Marketing Program Development
- Approvals and Proofing
- Marketing Financials
- Marketing Intelligence
- Knowledge Management
- Artwork Creation
This release reflects the broadening scope of the Orbis Marketing™ solution and Orbis’ continuing commitment to meet the evolving needs of the marketplace and Orbis customers.