Marketing
Orbis Marketing Release 6.0 offers enhanced Marketing Financial Management and Pharmaceutical Reporting solution
Clients improve insight into budgets, plans and reporting using Orbis Marketing 6.0

Orbis, a leading global provider of Marketing Management software announced today significant enhancements to the Orbis Marketing Financials solution. Additionally, Orbis is announcing the Educational Events Reporting solution for Australian Pharmaceutical companies that comply with the Medicines Australia code of conduct. 

Orbis Marketing Financials gives the CMO:
  • One central view of all Marketing expenditure.
  • Control over how the Marketing budget is allocated, 
  • Ability to make up-to-the-minute decisions and improve Marketing spend and outcomes.
Combined with Orbis Marketing Planning, Marketers can increase productivity of Marketing Activity planning by more than 80%.

Release 6.0 Marketing Financials highlights include:

  • Improved insights into budgets, plans, committed funds and savings
  • Global and regional financial management of marketing plans and budgets
  • Heirachy of budgets with automated permissions and controls at a geographical level
  • Simple user interface for Marketing, eliminating spreadsheets and complete financial picture available through calendar view

"We have worked with our clients and listened to their needs," said Liam Royes, Orbis Global Product Manager. "The ability with Marketing Financials Release 6.0 to manage the multitude of marketing budgets and activities across multiple geographies and currencies, improves marketing productivity for our clients. By identifying savings and managing actual versus committed spend, Orbis clients can greatly reduce campaign and production costs."

Release 6.0 Educational Events Reporting highlights include:

  • Workflow and template driven interface for sales and marketing teams that need to record sponsorships, grants, educational events and donations
  • Automated approval routing based on established business rules
  • Simple capture of planned and actual hospitability spend
  • Automated report production for bi-annual Medicines Australia code of practice reporting

Some of the clients experiencing the benefits of Orbis Marketing include GlaxoSmithKline; Telefonica O2; Cadbury; American Express and Shell.  See our Success Stories

Orbis Client Services and Support teams provide pro-active support to ensure taking new releases is easy and smooth. Training materials, tips & tricks, release guides and technical documentation are all provided. Clients should contact their Orbis Relationship Manager, the local Orbis Help Desk or their own internal Support Teams for more information.

Tuesday, 16 March 2010
Portrait and Orbis Global Partner to Deliver End-to-End Marketing
Monday, 8 March 2010
Orbis Global a “Visionary” in Magic Quadrant for Marketing Resource Management, 2010





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