Major Contract win for Orbis
March 31, 2005
Orbis, Asia Pacific's leading Marketing software (MRM) company, today announced it has signed a significant contract with a major Australasian financial services group, for provision of its flagship software, Brand Manager™. Due to confidentiality provisions Orbis is unable at this stage to provide specific details of the client. Orbis' Director of Client Solutions, Brett Halloran, noted that the transaction was a major win for Orbis: "This was a competitive transaction, with Orbis challenged by internationally recognised suppliers. The choice of Brand Manager from Orbis further validates our continually strengthening position as a world-class provider of enterprise Marketing software (MRM)."
This deployment of Brand Manager™ is designed to improve a number of key marketing functions within this iconic brand. "Our client has had outstanding marketing success to date with less than ideal systems for marketing management. Brand Manager™ will provide global to granular visibility across marketing activity; track costs and results information; save thousands of hours in unproductive administration; keep marketing stakeholders informed in real-time; dramatically reduce cycle times across critical marketing processes and provide robust compliance risk mitigation and brand consistency", Mr Halloran explained.
Mr Halloran believes the client was most impressed with Orbis' local track record, the solution and culture fit, scalability of Brand Manager and Orbis' knowledge of Australian marketing processes and issues.