Cadbury Schweppes Strengthens Relationship with Orbis
1 December 2006
Orbis, a leading global provider of Marketing software (MRM), today announced that a valued Australian client, Cadbury Schweppes, has extended their commitment to utilisation of the Orbis Marketing™ solution suite.
"This initiative will continue to streamline marketing services processes for Cadbury Schweppes," advises Grant Halloran, Chief Executive Officer, Orbis.
Cadbury Schweppes, a leading supplier of confectionery and beverages, originally implemented Orbis Marketing™ in 2003 to improve marketing services operational efficiencies and proactively manage their artwork portfolio. The expanded functionality now provides them with increased command and control through embedded best practices and automated business processes.
Orbis Marketing™, as a web-based, enterprise-class software application enables organisations to proactively manage a number of areas including marketing assets, funds, people and risk across their complete marketing portfolio. The software is continually enhanced to meet the changing needs of our clients, such as Cadbury Schweppes, and marketing professionals working within a global agile environment.